CRI Ireland provides business-directory and editorial contexts for organisations that want to reach people researching Irish companies, sectors, locations, company formation, grants, business finance and enterprise supports.
Potential placements
Available formats can include clearly labelled display placements, directory sponsorships, guide sponsorships, newsletter placements and custom business-resource partnerships. Actual inventory depends on the production advertising setup.
Editorial independence
Advertising does not alter imported company data, company status, CRO numbers, factual corrections or ordinary directory ranking. Sponsored content and paid placements should be identifiable as commercial material.
Planning a campaign
When contacting CRI, describe the audience you want to reach, campaign dates, landing page, preferred format and any compliance requirements. The team can then confirm suitable inventory and commercial terms.
Audience contexts
CRI pages attract visitors researching specific companies, counties, sectors, legal structures, company formation and business support topics. That context can make advertising more relevant than a generic untargeted placement. Campaigns should be planned around the information the visitor is already seeking rather than interrupting the directory experience.
Directory sponsorship
Potential directory formats can include clearly identified placements on company-search, county, sector, recent-company or company-type pages. Sponsored areas should be visually distinct from company records so users can tell the difference between imported register data and commercial content.
Editorial sponsorship
Where CRI accepts sponsored resources or partnerships, commercial involvement should be disclosed. Sponsorship does not give an advertiser the right to rewrite independent company data, remove legitimate competitors from a directory or influence factual corrections.
Creative requirements
Advertising should be suitable for a professional business audience, load efficiently on mobile devices and avoid deceptive interface patterns. CRI may reject advertising that conflicts with site quality, legal requirements or the trust expectations of a company-information service.
Measurement
Campaign reporting depends on the advertising and analytics configuration actually enabled on the site and on the visitor’s cookie choices. CRI should not promise measurements that the production stack cannot reliably provide.
Get in touch
Use the Contact page to describe the campaign, organisation, destination URL, proposed dates and preferred placement. CRI can then confirm whether a suitable option is available.